Introducing a Model for Analyzing the Position of Translation Service Quality in Iran from the Customer Perspective

Authors

Abstract

The main purpose of this study was to propose a model analyzing the position of translation service quality in Iran from the customers’ perspective based on SERVQUAL model in translation agencies in Mashhad and Tehran. For this purpose, AMOS software was applied to model the structural equations. The research was conducted with a sample size of 60 experts (20 academic experts and 40 customers of translation services). The proposed model was also developed based on various clusters. The results showed that the factor correlation between “cluster of translation agency quality in non-literary translation projects in language pair English-Persian” and “cluster of translator quality” was reported 0.936 based on the structural loadings of confirmatory factor analysis. Moreover, the factor correlation between “cluster of translation agency quality in non-literary translation projects in language pair English-Persian” and “cluster of service quality for customers” was reported 0.521 based on the structural loadings of confirmatory factor analysis. Finally, the factor correlation between “quality analysis of translation services” and “cluster of service quality for customers” was reported 0.566 based on the structural loadings of confirmatory factor analysis. Overall, the results showed the good fitting of the proposed model and thus validated the model as a tool for evaluating translation service quality in the field.

Keywords:

SERVQUAL Model, service quality, structural equations modeling, AMOS, customer’s perspective

Author Biographies

Salar Manafi Anari, Allameh Tabataba’i University

Professor, Department of English Translation Studies, Allameh Tabataba’i University, Tehran, Iran

Elaheh Kianian, Allameh Tabataba’i University

Ph.D. Candidate in Translation Studies, Department of English Translation Studies, Allameh Tabataba’i University, Tehran, Iran

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Published

2019-05-23

How to Cite

Manafi Anari, S., & Kianian, E. (2019). Introducing a Model for Analyzing the Position of Translation Service Quality in Iran from the Customer Perspective. Iranian Journal of Translation Studies, 16(64), 80–100. Retrieved from https://journal.translationstudies.ir/ts/article/view/674

Issue

Vol. 16 No. 64 (2019)

Section

Academic Research Paper

License

Copyright Licensee: Iranian Journal of Translation Studies. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0 license).